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vazorg [7]
4 years ago
14

Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so bi

g that the campaign offers opportunities for a seemingly unlimited number of new executions. Such a campaign is said to have:
Business
1 answer:
Sphinxa [80]4 years ago
3 0

Answer:

"Legs"

Explanation:

When a campaign is said to have legs it means that it has staying power.

Having legs means a concepts ability to remain flexible and grow while maintaining an entitie's brand and identity.

Such campaigns work in whatever medium you decide to use. For example digital media, radio and television.

It should be a concept that is replicable over the life of the campaign

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Professionals in_______ and investment pathway help companies connect with investors
Andreyy89

Answer: Professionals in the securities and investment pathway help companies connect with investors

Explanation:

4 0
2 years ago
Read 2 more answers
Which of the following statements is CORRECT?a. Projects with "normal" cash flows can have two or more real IRRs.b. Projects wit
MaRussiya [10]

Answer:

e. Projects with "normal" cash flows can have only one real IRR

Explanation:

Normal cash flow refers to normal expected cash flow from the project, it might be negative, or positive. But generally there is a pattern in such cash flows. Initially they might be negative, but as the project starts getting mature there is positive cash flow.

This is normal circumstance. Under this there is only one real IRR. IRR is represented as the rate of return where present value of inflows = present value of outflows.

Thus, statement is true and correct.

6 0
4 years ago
Lyman Company has the opportunity to increase annual credit sales $100,000 by selling to a new, riskier group of customers. The
Alexxandr [17]

Answer:

Option c ($9,000) is the correct answer.

Explanation:

The given values are:

Annual increase in sales,

= $100,000

Now,

The collection expenses will be:

= 100,000\times 15 \ percent

= 15,000

Selling as well as manufacturing expenses will be:

= 100,000\times 70 \ percent

= 70,000

Tax expense will be:

= 15,000\times 40 \ percent

= 6,000

After-tax profits increase will be:

= 15,000-6,000

= 9,000 ($)

7 0
3 years ago
Which of the following price indices is designed to measure changes in the prices of goods and services purchased by a typical i
skad [1K]

Answer:

d. Consumer price index

Explanation:

Consumer price index in any country consists of goods and services that are used in day to day activities by consumers e.g. daily food items, utilities, transportation etc. The index is used to measure the increase in weighted average prices of the constituents over a particular time.

Option A is price index for producers that measures the increase in price of goods and services that are typically used by different producers for their output.

Option B is an analysis that is used to assess the trends of any economy. This analysis is performed by government economists, officials and government to make informed decisions about future actions. Individuals have no use of the index.

Option C Gross domestic product (GDP) deflator is a price adjustment to GDP of current year to depict the actual growth in value of goods and services produced in a particular year. GDP deflator is a reduction of inflation rate from nominal rate of increase in GPD.

8 0
4 years ago
Bird Corp.'s trademark was licensed to Brian Co. for royalties of 15% of the sales of the trademarked items. Royalties are payab
Romashka-Z-Leto [24]

Answer:

a. $13,000

Explanation:

Calculation for what royalty revenue should be

First step is to find the estimated amount for the second half of the year

Royalties for the second half =

15%*$30,000

Royalties for the second half= $4,500

Now let Compute for the total royalty revenue

Total royalty revenue for 20X5=$8,500+$4,500

Total royalty revenue for 20X5=$13,000

Therefore the royalty revenue should be $13,000

6 0
3 years ago
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