Answer: C- Encoding
Explanation: Encoding in communication is the process whereby the sender utilizes oral symbols like words, signs, pictures, videos, and non-oral symbols like body language, hand signals, facial expressions for which the sender believes the individual on the receiving side or audience will comprehend without misinterpreting.
It is the way of turning or transforming ideas into communication by using a channel that could be texts, phone calls or even in-person conferences. In this case, the marketing department decides to encode an ad campaign to the market so as to promote the new drug for lowering cholesterol.
On the bottom of what ? Can you please take a pic of the question
Answer: Lead generation
Explanation: In simple words, lead generation refers to the process under which an entity tries to make their potential customers interested in their product for the first time. It can also be seen as the initiating step in building the customer base.
In the given case, the Texas department is trying to attract tourists to visit their state. It is the first time they are trying to do so by inviting the readers of magazines.
Hence from the above we can conclude that the primary purpose of their ad was lead generation.
Answer: B. The capital gains yield is positive.
Explanation:
The Capital Gains Yield is a percentage figure that tells how much an investment has increased in price from it's acquisition.
It works by taking the new value and dividing it by the original value.
Using Stacy as an example, the Stock increased by $4 so assuming she bought the stock for even $0.1 then her Capital Yield is,
= 4/0.1
= 40 * 100%
= 4000% which is positive
As long as the stock was sold for more than it was bought, Capital Yield Gain is positive.
Answer:
conduits
Explanation:
A mortgage-backed security is one in which is similar to bonds but that usually consists of home loans ought from banks that issued them. It is a type asset-backed security which can be sold through brokers.
investment in mortgage-backed assets means the investor is lending out his money to people that intend to get a home.
A mortgage-backed security can be bought directly from banks or through brokers. These brokers are also called conduits.
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