Jason is conducting research to better understand how consumers respond to the atmosphere and environment in restaurants. He vis
its several restaurant locations and uses a checklist to record specific behaviors he observes in each restaurant. Which classification best fits Jason's observation study?
a. Unstructured/ natural
b. Unstructured/laboratory
c. Structured/ natural
d. Structured/ laboratory
e. Direct/ participant
The correct answer is letter "C": Structured/natural.
Explanation:
Structured research is the type of study that evaluates subjects based on a set of questions or tasks. All subjects studied are tested with the same set of questions being the purpose of the analysis comparing the different behaviors of different individuals over a certain matter. <em>Surveys </em>are examples of structured research.
Natural research takes place by observing subjects in the original place where the topic of study happens. Therefore, <em>Jason's research combines structured research and natural research by studying the impact of atmosphere and environment in a restaurant observing people in different restaurants using a checklist.</em>
