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maria [59]
3 years ago
15

When you took over as the marketing manager for clothing manufacturer Harrison, it appeared that the existing social media strat

egy was not resonating with consumers so you launched a new interactive campaign inviting the brand's loyal fans to post pictures of themselves wearing Harrison merchandise. Which of the following would indicate that the user-generated content is getting a better response?
a. To date, nearly 3,000 users have posted photos or videos.
b. User-generated posts typically get at least 50 "likes" each.
c. Your conversion rate has been averaging 2-3 percent.
d. You've seen a 7-percent increase in online sales.
Business
1 answer:
Yakvenalex [24]3 years ago
5 0

Answer: You've seen a 7-percent increase in online sales.

Explanation:

A 7-percent increase in online sales will iindicate that the user-generated content is getting a better response.

Option A is Incorrect as 3,000 users posting photos or videos doesn't indicate that there social media strategy used is working for the company.

Option B and C isn't correct as well. Option D shows that the social media strategy is having a positive impact as there's an increase in sales.

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A vendor has learned that, by pricing caramel apples at $1.25, sales will reach 111 caramel apples per day. Raising the price to
Wittaler [7]

Solution:

Slope = y2 - y1 / x2 -x1

slope = 81 - 111 / $2.00 - $1.25

slope = -30/$0.75

So every $0.75 increase causes a decrease of 30 sales.

So the rise over run or slope of the line is -30/0.75 = -40/1

Start forming the equation:

y = mx + b

y = -40x + b

Substitute one of the points to find the y-intercept:

81 = -40(2) + b

Isolate for the y-intercept:

b = 161

So,

y = -40x + 161

7 0
3 years ago
What causes a change in the demand curve or a shift
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7 0
4 years ago
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What is the discount yield, bond equivalent yield, and effective annual return on a $2 million commercial paper issue that curre
RoseWind [281]

Answer:

1. Discount yield = 4.92%

2. Dividend yield = 5.07%

3. Effective annual return = 5.02%

Explanation:

The computation of discount yield, bond equivalent yield, and effective annual return is shown below:-

Discount yield

Commercial paper                       $2,000,000

Current selling price                    $1,965,000

($2,000,000 × 98.25%)

Days to maturity                           128

Discount yield ( total days in a year)360

Dividend yield                                   4.92%

($2,000,000 - $1,965,000 ) ÷ $2,000,000 × (360 ÷ 128)

= $35,000 ÷ $2,000,000 × (2.8125)

= 0.0175 × 2.8125

= 0.04921

= 4.92%

Bond equivalent yield

Commercial paper                       $2,000,000

Current selling price                    $1,965,000

($2,000,000 × 98.25%)

Days to maturity                           128

Discount yield ( total days in a year)360

Bond equivalent yield                      5.07%

= ($2,000,000 - $1,965,000 ) ÷ $1,965,000 × (365 ÷ 128)

= $35,000 ÷ $1,965,000 × 2.8515625

= 0.017811705  × 2.8515625

= 0.05079119

= 5.07%

3. Effective annual return

Bond equivalent yield               5.07%

Effective annual return              5.02%

= (1 + 5.07% ÷ 365)^365 -1

= 5.02%

6 0
3 years ago
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