Culture is groups of people and the way they do things, they have certain customs, arts, foods, literature, anything really. For example a part of Mexican culture is this food called chilaquiles. Other cutures may not be familiar of this and have diffrent foods.
In the sentence after this one, it mentions how Fares are cheaper than cars and busses, so it says that they are better. This means that the word in the blank should be Fares, or <u><em>tarifas</em></u>
