Question

Aquafina operates in the bottled water industry. The companies that offer identical or similar products and go after the same customers that Aquafina does are Dasani and Zephyrhills. Dasani and Zephyrhills are Aquafina's ________ competitors.

Answer 1

Answer:

The correct answer is direct.

Explanation:

Direct competitors are those that offer to the market we are targeting a product or service with the same characteristics as ours, be it better or worse, surely to try to satisfy the same need or the same desire in our target.

For example, if our product is a newspaper that is found daily at the points of sale, the direct competitors will be the rest of the newspapers that are available in that place and that have the same composition and orientation (specifically, El País competes with El Mundo , La Razón, ABC, etc).