Well i think he was like making the author like with great attitude
People are using the internet more than ever. New apps are coming out everyday and people are using them. Instagram is a great app do market/promote on because so many people are using it. You could post an ad on a streetlight and the exact same add on Instagram and the sales between the two would be very different. Social media and internet is a commonly used thing. With so many people on it, someone will see what you're marketing and want it. <span />
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The correct option described second is "The tone is the same, but the word choice is less formal, probably for a younger reading audience."
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Not sure what the sound is but sometimes the sound effect helps set up sometimes the setting like if your outside then you will probably hear birds or something like that or a suspenseful thing happening.
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hope this helped
