Question

A popular American hamburger chain successfully entered the fast food market in India by altering the menu to include vegetarian burgers instead of burgers made with beef. This can best be described as

Answer 1

Answer:

stimulus diffusion

Explanation:

Stimulus diffusion is a type of cultural diffusion. That is a process where a trend spreads to a place and then changes to suit the new location and the cultural context of that location. Since they don't consume beef in India they changed the menu because of the culture and because they wouldn't be able to make money off of that product.