Question

Customers can purchase HP computers from retail stores like Best Buy and Office Depot, online directly from HP, and through various catalogs. HP is using a(n) _____ distribution arrangement.

Answer 1

Answer:

Multiple

Explanation:

For instance,Customers can purchase HP computers from retail stores like Best Buy and Office Depot, online directly from HP, and through various catalogs. In this case, HP is using a(n) multiple distribution arrangement.

Distribution channel can be regarded as chain of businesses or intermediaries whereby good or service is been passed until it reaches the final buyer. Distribution channels could be wholesalersor retailers or distributors. Multi-channel distribution can be regarded as a channel whereby

business uses one or more than one type of distribution channel. For instance, a street retailer could

also distribute directly to customer with the use of e-commerce, even with the use of catalogues which could be sent via direct mail.