Explanation:
Commercial communication is a process that must be aligned with the strategic objectives that the company wants to achieve through sales.
For it to occur in a direct, clear and consistent way to its target audience, it is necessary for organizations to develop some essential strategies to reach the correct message to pass on to the public and which are the most effective methods to establish the ideal communication.
Some of them are:
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Development of a commercial management system with a focus on the target audience
- Definition of communication materials that will support content and approaches (e-mails, folders, websites, etc.)
- Systematization of communication with the client identifying essential steps for building the relationship between the company and the target audience.
- Support for the implementation of commercial communication programs.
It is also necessary to follow certain steps in a commercial communication project, such as making the diagnosis, collecting sales and customer information, mapping needs, etc. After the diagnosis, it is necessary to define a strategic plan, its development and the implementation and monitoring, so that the commercial communication actions reach the expected objective.
A major difference between IFRS and GAAP relates to the A Revaluation Surplus Account.
A revaluation reserve is an equity account that stores changes in the value of fixed assets. If the revalued assets are subsequently disposed of by the company, the remaining revaluation reserve is credited to the company's retained earnings account.
This reserve is only used when the organization prepares its financial statements in accordance with International Financial Reporting Standards. No revaluation reserve is allowed for companies using generally accepted accounting principles.
A revaluation reserve is an equity account that stores changes in the value of fixed assets. If the revalued assets are subsequently disposed of by the company, the remaining revaluation reserve is credited to the company's retained earnings account.
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Answer: The answer is True. Donna committed Multiple Reimbursement.
Explanation:
Multiple reimbursement is when an employee purchases a particular product or service and tenders different forms of payment receipts for the purpose of profiting from his/her employer/organization.
As in the question above, we can see that Donna Holbrook did not use the initial receipt from the credit card transaction. Instead, she tendered another receipt from the store for the same expense in her expense report. In this case, the cost for the office supplies had already been paid for by the company, but Donna reported a different receipt, hoping it would serve as proof that she in fact incurred the cost herself and therefore be reimbursed.
The company will therefore, be incurring the same cost twice.
The answer to this question is: Maximum buying price and Price paid
Maximum buying price refers to the largest amont that consumers are willing to pay to obtain a certain product.
Price refers to the total resource that the consumers have spent to obtain a certain product. Comparing this two factors will result in the amount that indicates the consumer's surplus
