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Mrac [35]
3 years ago
11

Quality Ceramic, Inc. (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI deci

ded not to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using the
Business
1 answer:
gladu [14]3 years ago
6 0

Answer:

combined target market approach

Explanation:

When a company engages in a combined target market approach, it segregates potential markets into pairs or small groups which share similarities and then offers their products or services to them. The marketing mix will be similar for all the small segments that are within the larger group.

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When an organization expands into a totally new line of business, it is implementing a strategy of:?
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<span>Unrelated diversification</span>
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AllSpice Incorporated plans to do business with a company located in the Leone Republic, a common law country. The companies hav
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The contract must be very detailed and should include all the contingencies spelled out in it.

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3 years ago
Companies A and B are in the same industry and are identical except for cost structure. At a volume of 50,000 units, the compani
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B. Company A's cost structure has higher fixed costs than B's.

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Let's see the formula for income:

50,000 units x sales price - variable cost x 50,000 - fixed = net income

50,000 (sales - variable) - fixed = net income

At 50,000 both have equal net income.

Also we are given the fact that their sales is the same.

"identical except for cost structure"

So:

50,000 (S-V_a)-Fixed_a = 50,000 (S-V_b)-Fixed_b

We work it and remove sales from the equation:

50,000S-50,000V_a-Fixed_a = 50,000S-50,000V_b-Fixed_b

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10,000Va < 10,000 Vb

50,000Va < 50,000Vb

So to have equal income at 50,000 units.

Fixed of A > Fixed of B

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