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larisa86 [58]
3 years ago
11

Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something

just isn’t right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?
Business
1 answer:
dezoksy [38]3 years ago
8 0

Answer:

Explanation: The marketing mix consists of a number of factors that a producer usually exploits in order to influence consumers to purchase his/her products and services.

The marketing mix consists of:

- Product

- Price

- Place

- Promotion.

The above are usually called the 4Ps of marketing.

Of the four factors of the marketing mix, the factor that will the easiest for Lee to change will be the price.

This is because, often times, the price of a product or service will be the major determinant in the success of said commodity, and this is due to the fact that customers will compare the product being offered with its price in order to judge whether the product is worthy of the value placed on it.

Therefore, in order for Lee to influence the potential customers to make purchases, the price of the software program will be the easiest to be reviewed, and it should be set to a level where potential customers will be influenced to exchange their money for the software program.

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Which two of the following tips are important to remember when writing a resume?
jonny [76]
<h2>The two of the following tips that are important to remember when writing a resume are: A) be clear and concise in the descriptions you use</h2><h2>D) use bullet points to organize your thoughts </h2>

Explanation:

Our resume should be clear and concise. If the resume is longer than one page, the employer may not go through it. One page resume shows that you are concise, clear, and to the point.

There should be absolutely no typos as spell check doesn’t fix everything!.

Personal information should not be added in the resume like relationship status, age, siblings.

We can list all the jobs that a person had in the past to show our experiments in different fields but it should be something related to the new job.

It is necessary to use bullet points to organize all our thoughts properly.

7 0
3 years ago
Imagine that you have been hired by a large pizza chain to develop an IBP campaign for a new product, the KidZa Meal, which will
fiasKO [112]

Answer:

Advertising campaign that will be best suited is by inviting kids to the restaurant and arranging free of cost activities like drawing competition or similar and give free KidZa meals to the winners. This is where children will give attention to the newly launched meal and doll shaped chef will appeal them to buy the meal.  There can be advertisements on television which will seek attention of the kids at home. There can be stalls placed at various schools to familiarize kids with restaurant and give free discount vouchers which will force them to pay a visit at the restaurant.

Explanation:

Marketing strategies for the kids is very different than the adults. The adults usually analyze cost benefit whereas kids just choose a product if it looks good and colorful. The kids decide to buy a product when it appeals them. The doll as a gift is a great feature that will appeal kids to buy the meal.

7 0
3 years ago
For the year ended December 31, Lopez Company implements an employee bonus program based on company net income, which the employ
Mrac [35]

Answer:

Lopezâs bonus expense is computed as $40,777. Therefore,

The Journal entries are as follows:

(i) On December 31,

Employee bonus expense A/c    Dr. $40,777

To Bonds payable A/c                                       $40,777

(To record the bonus due)

(ii) On January 19,

Bonds payable A/c     Dr. $40,777

To Cash A/c                                     $40,777

(To record the payment of the bonus to employees.)

4 0
3 years ago
Check My Work Dressed to a Tee received a promissory note of $8,000 for 10 months at 6% simple interest from one of its customer
nikklg [1K]

Answer:

$8,120

Explanation:

<em>To calculate the proceeds, the gross proceed  less the discount charged by the bank. The gross proceed is the total amount that would have been received should the note is held to maturity.</em>

Gross proceed= P + (P×R×T)

P- 8,000 R- 6%, T- 10/12

Gross proceed = (8,000 + 8,000× 6%× 10/12)

                         = $8,400

Discount charges = Gross proceed × discount rate × time to maturity

Time to maturity = 10 - 5 = 5 months

Discount rate - 8%, Time- 5/12

Discount charges =  8400× 5/12× 8% = $280

Proceeds to be received = $8,400 - $280

                 = $8,120

5 0
4 years ago
The term structure of interest rates is influenced by
Ivenika [448]
Cash rates probaly.I am going to assume
8 0
3 years ago
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