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larisa86 [58]
3 years ago
11

Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something

just isn’t right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?
Business
1 answer:
dezoksy [38]3 years ago
8 0

Answer:

Explanation: The marketing mix consists of a number of factors that a producer usually exploits in order to influence consumers to purchase his/her products and services.

The marketing mix consists of:

- Product

- Price

- Place

- Promotion.

The above are usually called the 4Ps of marketing.

Of the four factors of the marketing mix, the factor that will the easiest for Lee to change will be the price.

This is because, often times, the price of a product or service will be the major determinant in the success of said commodity, and this is due to the fact that customers will compare the product being offered with its price in order to judge whether the product is worthy of the value placed on it.

Therefore, in order for Lee to influence the potential customers to make purchases, the price of the software program will be the easiest to be reviewed, and it should be set to a level where potential customers will be influenced to exchange their money for the software program.

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130 full time workers like there job
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The primary goal of any marketing communication is to get the consumer to buy the product.
o-na [289]

The primary purpose of any marketing communication is to get the purchaser to buy the product. b) false

The final purpose of a marketing communique is to increase sales of your company's services and products. while you stay in contact with customers, deal with them as valued assets, and invite remarks, you construct the muse for worthwhile lengthy-term relationships.

Advertising is any paid shape of verbal exchange from a recognized sponsor or source that attracts interest to ideas, goods, services, or the sponsor itself- basically classified ads and advertisements (whether or not digital or print).

Marketing Communications specialists attention to their company's product or service to face out among competitors, so ability clients note them. They communicate with clients and advertise to new ones via social media and other online systems.

Learn more about marketing communication here: brainly.com/question/9696745

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7 0
2 years ago
Latham Corporation constructs a new factory building. The materials cost $300,000. Other costs include direct labor of $150,000,
Dovator [93]

Answer:

$535,000

Explanation:

The computation of the Latham's basis in the building is shown below:

= The material cost + direct labor cost + worker pension cost + architectural fees + depreciation on equipment  + interest paid during the year

= $300,000 + $150,000 + $5,000 + $15,000 + $25,000 + $40,000

= $535,000

It includes both direct and indirect cost

Since we have to compute for the building so we do not considered the purchase value of land and the loan amount

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Businesses that are organized in the United States are subject to its laws, but not to the laws of other countries in which they
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8 0
3 years ago
Help ASAP
Amiraneli [1.4K]

Using the "Thinking at Margin" methodology, the relevant statement for a television maker to consider while making a choice is as follows: the average cost of ten TVs is one hundred dollars apiece. Option C. This will be discussed in further detail below.

<h3>What exactly does "Thinking at Margin" entail?</h3>

In most cases, it means giving some consideration to the action that will come next in your plan. The word "marginal" may also be used to signify "additional." The first glass of lemonade you drink on a hot day will quench your thirst, but successive glasses may not have the same impact on you.

When you contemplate at the margin, you are considering what the next or succeeding action will mean for you on an individual level.

In conclusion, using the "Thinking at Margin" technique, the following are the essential points for a television producer to take into consideration before making a decision when it comes to television programming: The usual cost of creating ten televisions is one thousand dollars each. Alternative C

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