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larisa86 [58]
3 years ago
11

Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something

just isn’t right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?
Business
1 answer:
dezoksy [38]3 years ago
8 0

Answer:

Explanation: The marketing mix consists of a number of factors that a producer usually exploits in order to influence consumers to purchase his/her products and services.

The marketing mix consists of:

- Product

- Price

- Place

- Promotion.

The above are usually called the 4Ps of marketing.

Of the four factors of the marketing mix, the factor that will the easiest for Lee to change will be the price.

This is because, often times, the price of a product or service will be the major determinant in the success of said commodity, and this is due to the fact that customers will compare the product being offered with its price in order to judge whether the product is worthy of the value placed on it.

Therefore, in order for Lee to influence the potential customers to make purchases, the price of the software program will be the easiest to be reviewed, and it should be set to a level where potential customers will be influenced to exchange their money for the software program.

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Why is the demand for most services--such as popular restaurants--extremely time-and-place dependent?
arlik [135]
The reason why the demand is extremely time-and-place dependent would be: <span>Because customers must be present for service to be delivered
</span>customers must be present for services businesses because Unlike merchandising business, service business focused on the enhance Customer's experience rather than focus on selling the product.
8 0
3 years ago
Mike Karanikolas wants to enter the French market with his usual strategy of using influencers. Two influencers are considered t
ratelena [41]

Answer:

A) Based on NPV, Mike will choose 2nd influencer.

B) Based on IRR, Mike will choose 2nd influencer.

Explanation:

See images to get the appropriate answer:

3 0
3 years ago
Hodgkiss mfg., inc., is currently operating at only 94 percent of fixed asset capacity. current sales are $740,000. how fast can
tangare [24]

Sales grow before any new fixed assets are needed is $156,480.

Fixed assets , additionally known as lengthy-lived assets or property, plant, and equipment, are a time period utilized in accounting for belongings and belongings that cannot without difficulty be converted into cash. fixed properties are one of a kind from modern assets, along with coins or bank accounts, due to the fact the latter is liquid belongings.

currently operating = 94 percent

current sales = $740,000

Full capacity sales = current sales/ Current capacity utilisation

                               = 500000/0.94

                               = $531,914.89

Percentage of fixed assets to full Capacity Sales = Fixed Assets / full Capacity Sales

                                                                                 = 400000/531914.89

                                                                                 = 0.752

Total Fixed assets Needed for New Sales = 74000*0.752

                                                                      = 556480

Additional Fixed Assets needed = 556480 - 400000

                                                      = $156,480   answer.

Learn more about fixed assets here:-brainly.com/question/25746199

#SPJ4

7 0
1 year ago
Cold Creek Kayaks, a manufacturing company, has beginning finished goods inventory of $25,000; cost of goods manufactured of $32
Lelu [443]

Answer:

The cost of goods available for sale is $345,000

Explanation:

Beginning finished goods inventory   $25,000

Cost of Goods manufactured           $320,000

Cost of Goods available for sale,

             =  Beginning finished goods inventory + Cost of Goods manufactured

             = $25,000 + $320,000

            = $345,000

6 0
2 years ago
The amount by which government expenditures exceed revenues during a particular year is the:A. public debt.B. budget deficit.C.
slava [35]

Answer:

The correct answer is

B. budget deficit

good luck

4 0
3 years ago
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