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Jet001 [13]
3 years ago
12

How can a company´s salespeople help with product development?

Business
1 answer:
Marizza181 [45]3 years ago
6 0

Answer:

Salespeople, who are on the front line interacting with customers, assume one of the most important roles in the product differentiation process. A well-informed customer will usually choose the product that offers the most value. There- fore, salespeople need to position their product with a value proposition.

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e

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Look-alike Tasteeos sell for less price than the market-leading Cheerios brand. Cereal manufacturer has employed a cloner marketing strategy.

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Cloner is a parasitic marketing strategy that thrives on the investment of the major brand that another firm is copying to sell its products. To escape the copyright issue, these cloner firms make sure the name of the product is slightly different from that of the major brand.

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8 0
1 year ago
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