Answer:
Marketers can take advantage of celebrity appearances to market their products, services, or brand simply by being more intentional about such appearances.
Explanation:
Celebrity branding or marketing or endorsement is a form of strategy in marketing where a company leverages off the strength of a celebrity's brand to create an appeal for its own.
When businesses want to launch a product for instance, instead of counting on the goodwill of celebrities to attend, they can intentionally create a situation that makes it conducive for them to appear.
This can be achieved by:
- Paying the celebrities to make an appearance
- giving them a special space properly branded with the product or service for giving autographs etc
- inviting at least one other celebrity with whom they have a great relationship
One example of a business that uses celebrities to attract customers to an event is World Wrestling Entertainment (WWE).
Occasionally, WWE invites Hollywood celebrities as a commentator at its main events.
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