Answer:
Using the telephone or the Internet to promote products or services to prospective clients is known as telemarketing. Outbound calls, inbound calls, lead generation calls, and sales calls are the four most prevalent types of telemarketing calls.
Explanation:
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Answer:
3. Correctly ignored a sunk cost
Explanation:
Sunk costs refer to those costs which have been incurred in the past and which can no longer be recovered. For example, past expenditure on research and development with no current or future benefits represent sunk costs which can no longer be recovered.
Sunk costs are irrelevant for decision making process as they do not relate to current projects and yield no economic benefit.
In the given case, Manuel had already purchased a $10 movie ticket, which can neither be transferred nor eligible for a refund. Later when he does not exercise the option of going for the movie and opts for a concert instead, the amount of 10$ spent on the movie represents a sunk cost which is non recoverable.
The strategic alliance between GM and Lyft allows GM to hedge against uncertainty by giving GM access to the market of the future, increasing its market innovation.
Through this strategic alliance, GM demonstrates innovation in its processes by investing in a car rental market, as there is an expectation that in the future there will be a drastic reduction in private cars.
<h3 /><h3>What is a strategic alliance?</h3>
Corresponds to an agreement between two or more companies, where there is an independent partnership for sharing organizational resources, such as technology, market and knowledge.
Therefore, through the partnership with Lyft, GM is already entering an innovative and expanding market, developing its positioning strategy for the future.
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