Answer:
BROOKLYN LTD
The selling price should be set at Shs. 15,000. At this price, there are more sales in unit and value than at the selling price of Shs. 24,000.
Explanation:
a) Data and Calculations:
Shs. 15,000 Probability Expected Sales
Forecasted Sales Volume 20,000 10% 2,000
Forecasted Sales Volume 30,000 60% 18,000
Forecasted Sales Volume 40,000 30% 12,000
Total Expected sales 32,000
Total Sales Value = Shs. 480,000,000 (Shs. 15,000 x 32,000)
Shs. 24,000 Probability Expected Sales
Forecasted Sales Volume 8,000 10% 800
Forecasted Sales Volume 16,000 30% 4,800
Forecasted Sales Volume 20,000 30% 6,000
Forecasted Sales Volume 24,000 30% 7,200
Total Expected sales 18,800
Total Sales Value = Shs. 451,200,000 (Shs. 24,000 x 18,800)
