This artery is called the aorta.
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Atherosclerosis is "a disease of the arteries characterized by the deposition of plaques of fatty material on their inner walls."
One positive example of health fitness advertisements would be advertisements that get you to come to the gym to work out.
A negative example would be dieting pills that make it seem like you don't have to put in any work to lose weight healthily.
13 is c. 14 is d. and 15 is b