Answer: Small-scale farmers usually have a harder time affording and maintaining USDA certification
Explanation: The USDA(United States Department of Agriculture) organic certification is the certification process for producers of organic food and other agricultural products. The USDA regulates all organic agricultural products certified to their standards and verifies that farms or handling facilities comply with the organic regulations. This allows producers to label, present their products and sell them as organic.
The cost of certification itself is little(between $200-$1500) depending on the size of the farm but the required recordkeeping can be unmanageable for a small-scale farm. Although farmers are only inspected by the USDA once a year, but they are required to keep daily records of everything, from how often they irrigate to total hours spent weeding. Farmers with diverse crops find it extremely difficult to keep up and most small farms just don't think it's worth the trouble.
The small-scale farmers are finding alternative methods to assure their clientele that their products are pristine.
The answer is "Gestalt psychology".
Gestalt
psychology<span>
looks at the human personality and conduct in general. When attempting to
comprehend our general surroundings, Gestalt psychology proposes that we don't
just spotlight on each little part. Rather, our brains have a tendency to see
questions as a major aspect of a more prominent entire and as components of
more complex frameworks. </span>
George Whitefield was an English cleric (priest) of the Anglican Church who contributed to the Great Awakening in 1740 in America. He traveled through the colonies and preached and was very popular, drawing also a lot of media attention (newspapers at the time).