Question

When warner music group and sub pop records created the alternative distribution alliance in 1993 as a joint venture to distribute and manufacture records owned by independent labels, they engaged in a alliance?

Answer 1

The answer is logistic alliance. It is said to happen where the parties in an alliance venture is made up of a provider of logistic services and a producer of a particular product and the two of them now come together to form a new system which improves the distribution of the products concerned to the customers.