By identifying the purpose of an ad, you are able to see what it is actually about. If you didn't know the reason behind the purpose, you might be confused as to why is this ad even an ad overall. Whenever you find out the suitable audience the ad is directed to, you are able to see if it's suitable for you. For example, if there was an ad featuring a men spray a female would most likely not buy it but a man would. This is the same for the other gender. Of course if some females like men spray, they would buy it. However, you can clearly see that, that ad is forwarded towards men.
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It often depends on the type of art that the teacher was looking for. For example, if a ceramics teacher was looking for a coil pot, often times they will just hand out a rubric. Typically the requirements on art rubrics are loose- otherwise everybody's work would end up looking identical. For example, one requirement could just be "a couple rows of different coil designs" for a coil pot for full points on that assignment. Art teachers also grade based on a self-reflection form students may fill out. For more abstract pieces, the teacher might just grade based on why the student designed their artwork like that.
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