Question

A commercial for a floor-cleaner shows a young mother having to clean her kitchen floor after feeding her toddler. This _____ commercial is effective in part because it utilizes high source similarity.

Answer 1

Answer:

The answer is Slice-of-Life commercial

Explanation:

Slice-of-Life commercial is a marketing strategy or advertising technique that present a picture of real-life kind of problems, events or happenings that most people can relate to.  

In this type of commercial, products are advertised in such a dramatic way that they strike viewers or an audience as the solution to real-life kind of problems, events or happenings.

Take for example, the commercial for a floor-cleaner in this question was presented in such a dramatic way that most parents and baby sitters would see it as a means of efficiently getting work done and conserving human strength after feeding a child.