Answer:
B) Bosch has a positive customer brand equity
Explanation:
From the perspective of microeconomic theory, companies that produce similar products seek to differentiate themselves through product differentiation that creates a link between the brand and the customer. These differentiations are diverse and can be punctual, for example, a washing machine that uses less energy compared to the average of other machines on the market, or solid, when the company can make the brand a synonym of quality for the consumer, as is the case with Bosch. Since Adam does not know the imported product, he chooses Bosh precisely because this company has a positive brand equity with him.
Excuse me but what religion are you talking about?
I need details in order to help you out.
Here’s South Africa
Living in a country like South Africa, there are many natural riches to inspire and create exceptional pieces of jewellery. Aside from some of the world’s most magnificent diamonds and gemstones, the flora, fauna and multi-cultural colourful nature of the country creates a true haven for artistic inspiration.
There are intellectual property laws globally that provide protection for jewellery designs which may vary according to jurisdiction including trade marks, designs, copyright, traditional knowledge and advertising laws. Below is a short note on the applicability of the trade mark law in South Africa.
