Question

A marketing manager had a goal to improve market share for his paper plates by 2 percent in the coming year, and he felt he’d need to run television ads for two months as well as create a social media campaign in order to accomplish this. He priced the advertising he planned to use and set the budget accordingly, using which promotional budgeting technique?
A. objective and task budgeting
B. all you can afford budgeting
C. competitive partiy budgeting
D. comparative budgeting
E. percentage of sales budgeting

Answer 1

Answer:

The correct option is (A)

Explanation:

Social media campaign for the most part, relies upon the marketing goals and objectives of an organisation. The manager has applied objective and task budgeting technique to allocate resources towards marketing campaigns to achieve specific objectives. It is a better option to allocate resources rather than to wait and spend arbitrary money.