One reason there is a need for integrated marketing communications is that consumers don't distinguish between content sources the way marketers do.
Explanation:
Integrated messaging in marketing is a simple concept. This guarantees the diligent relation of all forms of communication and communications. Integrated marketing communications, or IMC, as we will term it, at its fundamental level, involves combining all promotional instruments in a harmonious fashion.
For example, an IMC is used to convey campaign messages through various channels. This increases the efficiency of activities used to turn foreigners into prospects and customers.
Answer:
PV= $37,204.70
Explanation:
Giving the following information:
Interest rate= 6% compounded semiannually= 0.03
Future value= $50,000
Number of periods= 5*2= 10
To calculate the initial investment to reach the objective, we need to use the following formula:
PV= FV/(1+i)^n
PV= 50,000/(1.03^10)
PV= $37,204.70
Answer: The correct answer is b.$3,050.
Explanation: Clever Computers has a five-day workweek and pays $3,050 each week. The payment will only occur at the end of the workweek when the staff have earned the wages. However, the month ended on Thursday, meaning that the staff have only worked for four-day workweek. They have therefore earned $2,440 (4/5*$3,050) at the end of the month but that payment is not due because the 5-day workweek has not been completed. The complete journals the company would raise would be Debit Wages (overhead) $2,440, Debit Wages receivable $610 and Cr Wages payable $3,050.
When it is next month after the five-day workweek has been completed, the company would Dr Wages Payable $3,050 and Credit Cash $3,050 to make the payment.
<u>Answer:</u>
Jiffy-Pop’s popcorn, in this case, is an example of <u>innovative packaging.</u>
<u>Explanation:</u>
The days have passed when packaging is merely a means to secure and label an item. These basic tasks must be performed by packaging in a successful product, however the effect of packaging is progressively higher. It's often appropriate to create many design elements in tandem, so that they are the best and most efficient packages within the project's objectives and limitations.
A new update or innovation may attract customers who are searching for economic benefit or who think they have an unsatisfied need or want. In the case of Jiffy-Pop, the customer need not to buy a skillet and a bowl to cook and place the popcorn, in fact both these functions are performed by the outer innovative packaging done by the Jiffy-Pop’s popcorn itself. Thus, customers tend to buy this product more compared to others.
