Question

3. Simone is a marketing consultant hired to review the product sales for a new high-end barista machine line. The product line has four variations, selling in four specialty store regions. To clearly show where each variation is selling best and in which regions, she plans to provide a color-scaled chart using percentage by type and location. What is the name of the chart she will be using

Answer 1

Answer:

heat map

Explanation:

The map that Simone will use will be a Heat map, which is a graph that uses colors for the understanding of the information, that is, according to the color suggested by the map, it is possible to identify patterns that are desired, as in the case of the question above, where each variation sells best and in which regions.

In the heat map, each color corresponds to a value, and this tool is widely used in digital marketing, for understanding customer behaviors on websites, for example.