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SIZIF [17.4K]
3 years ago
13

Be part of the "Cool" crowd. Maybelline: The skin care and makeup company took this bold 1 point

English
1 answer:
stealth61 [152]3 years ago
8 0

Answer:

Bandwagon advertising

Explanation:

According to the given excerpt, an advertising company made a claim that its mascara was "America's favorite mascara." and claimed that it was immensely popular because it was a great product and also because of patriotism.

Propaganda advertising is a technique which is used to emotionally influence people's behaviors and opinions.

The propaganda technique that is used in the statement is Bandwagon advertising.

Bandwagon advertising is a specific type of propaganda advertising technique that attempts to make the target customers to want to be a part of what they are offering so as not to be "left out" as so many other people were already using the product.

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