Question

EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of ________.
a. Diversification market
b. Development product
c. Adaptation market
d. Penetration product development

Answer 1

Answer:

Market penetration

Explanation:

Answer 2

The complete options are:

a. diversification

b. product adaptation

c. market development

d. product development

e. market penetration

Answer:

Market penetration

Explanation:

Market penetration strategy is a method that is used by companies to increase the use of a product. It is aimed at increasing use of the particular product as opposed to those of the competition.

Market penetration is used to enter a new market by offering consumers a better option than what is existing.

In the given scenario EcoBean introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This makes the consumer have assurance that he only has to come and pick up what has been paid for initially.

The process eases payment for goods