A lead is an introduction that begins a story. It could be a paragraph, single word or a sentence. The different types of lead include:
Narrative lead.
Summary lead.
Staccato lead.
Contrast lead.
Direct-address lead.
A staccato lead consists of short, exciting phrases that sets the scene and captures the attention of the audience. It creates the mood for the story before answering the 5W(who, what, where, when and why) and the H(how).
A narrative lead is the opening of the story, the phrases that hook the readers' attention and display the scene before they find out about the characters and the circumastances surrounding them. They can also be created through dialogue, action or imagery. A typical example of a narrative lead is the phrase "Once upon a time."
