Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. The results of Dr. Khan’s study are presented below.

Part A

Explain how each of the following concepts applies to Dr. Khan’s research.

Survey

Dependent variable

Big Five theory of personality

Part B

Explain the limitations of Dr. Khan’s study based on the research method used.

Explain what Dr. Khan’s research hypothesis most likely was.

Part C

Use the graph to answer the following questions.

How did the trait of agreeableness affect how people responded to the new ad campaign?

How did the trait of conscientiousness affect how people responded to the new ad campaign?

4 0

2 years ago

What plants and animals might live in Northern Sweden or Finland near the Arctic ocean?

kompoz [17]

Moose and Lynx might live near the Arctic ocean

3 0

2 years ago

Discussion on the different types of droughts?<br>

Nitella [24]

Hey!! First, it looks like you are new to Brainly, so welcome!!

Your answer to the question is:

As a result, the climatological community has defined four types of drought: 1) meteorological drought, 2) hydrological drought, 3) agricultural drought, and 4) socioeconomic drought. Meteorological drought happens when dry weather patterns dominate an area. ... Agricultural drought happens when crops become affected.

Hope this helps!!

Please don't copy, unless your desprate!

5 0

2 years ago