<h3>In China, it is very common to access the Internet in cybercafés. Therefore, Baidu contacted several establishments. In exchange for a fee, all the computers would come with Baidu browser as the main page of the browsers. Advertising was another of the parts that the Chinese company took advantage of much better.</h3>
Baidu banks on its comparatively better understanding of local Chinese language and culture, which enables it to better optimize its search technology to the needs of local users. The Chinese language is complex, with some words having multiple meanings.
Also, the other major reason for Baidu to lead China is that the world's most popular search engine Gogle is banned in China.