Answer:
Value
Explanation:
Cassandra has determined that by satisfying customers they can increase their sales which is also witnessed from The VRIO analysis. This analysis shows that the product uniqueness, resources availability, internal and external analyses, etc are of the opinion that this service will bring value to the company.
Answer:
Tactical planning.
Explanation:
Tactical planning is a type of planning that deals with specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets. It usually occurs after an individual, organization or team has created its strategic plan which typically outlines their specific goals and objectives.
Hence, it simply describe or highlight the steps and actions to be taken by an individual, organization or team in order to achieve the set goals and objectives from a strategic plan.
Answer:
<em>Segmentation</em>
Explanation:
Market segmentation <em>is the method of separating into factions or parts a market of potential customers based on the various features.</em>
The divisions produced are made up of customers who react to marketing campaigns in a similar manner and share characteristics such as similar tastes, preferences, or locations.
Answer:
C. Confidentiality
Explanation:
Confidentiality involves actions taken to protect the clients or someone information from the public, this could be private informations, and it is in accordance to law of the land.
Therefore, from this question the principle of information security is Susan trying to enforce is Confidentiality.
