Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer: P =$50
Q= 25
Explanation: P= 100-2Q
P= 2Q
To get the quantity supplied Q, we have to educate both equations
100-2Q=2Q, 100=2Q+2Q
100=4Q, Q=100/4 , Q=25
To get the equilibrium price we have to substitute the value of Q which is 25 into any of the equation.
Using equation 1
P=100-2Q, P=100-2(25)
P=100-50, P=$50.
If the price is controlled at $60, then the production pays the producer this is because a commodity is not expected to be sold at the equilibrium price, price flooring is a way that government or a group control the market price of a commodity or produce by imposing a particular price on it. This is to ensure that the producers are not at loss with their production, a price floor is always higher than the equilibrium price to be effective as seen in the example given above, price floor is $60 while equilibrium price is $50.
An example of a price floor for services can be seen in the minimum wage stated by the government this is to ensure that people's services are not misused anyhow.
Price flooring most times can lead to surplus quantity produced if consumers are not willing to pay the price, because the producer will be wiling to produce more in order to make more profit.
Answer:
The answer is: Projected net sales for this year are $45,254
Explanation:
The current total sales for MG Lighting are $50,000 (= 500 units x $100 per unit).
Next year their products will have a $10 increase (10%), so the unit price will be $110.
Due to the price increase, the number of units sold will decrease by 15%, to a total of 425 units.
MG Lighting total sales will be $46,750. Approximately 3.2% of the total sales will be returned (equivalent to $1,496).
MG Lighting net sales for this year should be $45,254 (= 46,750 - $1,496)
Option C
Costly to imitate criteria for sustainable competitive advantage
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Explanation:</u></h3>
Sustainable competitive advantages are business assets, properties, or skills that are hard to replicate or exceed; and render a higher or complimentary long term situation over competitors. A company must produce distinct goals, plans, and methods to create a sustainable competitive advantage.
It needs huge expenditure in time and money to create a brand. It demands very limitedly to destroy it. A good brand is precious because it prompts customers to favor the brand over competitors. A unique product or service increases customer support and is less suitable for a competitor to imitate.
