Answer:
b. The wants and needs of individual customers can be more directly targeted
Explanation:
Mass marketing by definition "is the advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many as possible". If we analyze one by one the options we have this:
a. A large pool of potential customers exists.
Thats one of the alternatives in order to use mass marketing in order to indentify potential customers.
b. The wants and needs of individual customers can be more directly targeted.
This one is NOT a method or a way to apply the mass marketing since that's a technique to classify the info from subjects.
c. Scale economies, if achieved, can generate the ability to charge low prices while still remaining profitable.
Thats one alternative that can be applied if we use mass marketing
d. Firms can still differentiate their brands from the competition through creative promotions.
That's one alternative since we can see and create potential customers with this alternative.
e. Scale economies (economies of scale) can potentially be obtained.
For this case is one of the options in order to apply mass marketing since "Economies of scale are cost advantages reaped by companies when production becomes efficient".
Answer:
Addison will have $ 1,661 in her account in nine years.
Explanation:
This problem requires us to calculate value of our investment of $ 1000 dollars after nine years. The interest on the investment is 5.8% compounded annually.
This problem can be solved by using simple compounding formula given below.
Future Value = Present Value (1+interest rate%)^-period
Future Value = 1,000 (1+5.8)^9
Future = $ 1,661
$4.40 per share
Explanation:
The computation of the earning per share is shown below:
Earning per share = (Net income - preference dividend) ÷ (Weighted average of number of shares)
where,
Net income is $640,000
Preference dividend is $72,000
And, the weighted average number of share is
= 120,000
Answer:
The correct answer is B
Explanation:
Non-equity strategic alliance is the kind or type of the alliance which is established when two or more companies sign or agree a relationship which is contractual to the pool of their resources as well as capabilities together.
So, in this case, the automobile manufacturer, who decided to work on the low cost fuel, then the domestic automobile company which is grounded in China, willing to partner with the automobile manufacturer. It is an alliance which is non- equity strategy as they pool their capabilities and the resources.
