Animal Farm was published on the heels of World War II, in England in 1945 and in the United States in 1946. George Orwell wrote the book during the war as a cautionary fable in order to expose the seriousness of the dangers posed by Stalinism and totalitarian government.
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The answer to the question you presented above would be 'persuasive speech' or 'oral persuasion'. These are the terms that refer to a speaker's use of persuasive language to persuade an audience.
Move the story forward. sorry if incorrect