Question

Morrison Foods has decided to introduce a new line of turkey products to the American consumer. Turkey steaks resemble beefsteak in taste and are leaner and healthier for a variety of reasons. However, the company is concerned that the product will not be accepted in America. If Morrison Foods follows a strategy of ________, they are more likely to have a successful introduction of the new product.

Answer 1

Answer:

Cultural congruence

Explanation:

Cultural congruence refers to the process that leads towards an efficient interaction between the producers and the consumers. This process is modeled upon the phenomena of evolving and growing cultural significance. The amalgamation and interaction between the provider and the consumers lead to the quality of the service provided.

The given excerpt brings towards the use of the strategy of cultural congruence. The company Morrison Foods took the step of introducing Turkey products to American consumers. Improving the quality of the product and the mode of communication and care may help the company establish a good relation and customers in America.