You think it might be personification?
I would consider it a mood because it can change over time.
EX: You can be enthusiastic one moment, then sad the next.
The main idea that can be found in the article is C. Advertising impacts people's decision making over time rather than right away.
According to the author, successful advertising rarely succeeds through a call to action. Rather, successful advertising creates positive memories that influence one's behavior in the future.
The best advertisements leave impressions in the viewer's mind. Therefore, advertising impacts people's decision making over time rather than right away.
Learn more about main idea on:
brainly.com/question/25088072
<span>The main character who must struggle against opposing forces is called the protagonist. The protagonist is the main character in a work of literature - for example, Dorian Gray in "The Picture of Dorian Gray," or Harry Potter in his novels, or Frodo Baggins in "The Lord of the Rings." A hero doesn't necessarily have to be a protagonist - it can be any character in a novel. A villain is a bad guy - an antagonist, and is the opposite of a protagonist.</span>
