For a marketing research study to have validity, it must actually measure what it sets out to measure.
Explanation:
When it comes to research, we need to make sure that the measures we are using are reliable and valid.
Reliability refers to consistency across time, items, and researchers. Validity refers to what degree the results of the research reflect what they are intended to reflect (if the research actually measures what it has set out to measure). There are three main types of validity:
- face validity - the extent to which the research actually measures what it's supposed to measure;
- content validity - the extent to which a measure represents all aspects of the researched phenomenon;
- criterion validity - whether the results of the research correlate with other variables they are expected to be correlated with and not correlated with variables they are not expected to be correlated with.
Learn more about the use of databases in research: brainly.com/question/2735192
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<span>For many years, students of American history have learned about the era of European exploration and colonization in terms of conquest and defeat. Europe's entry into the Americas had economic and political motivations, but over the last several years historians have begun to emphasize that exploration and colonization also allowed cultural contacts and exchanges among three different continents: Europe, Africa, and America. Each society viewed the other through their respective perceptions and culture. Historians like Colin Calloway and Gary Nash explain that these relationships created "new worlds for all."</span>
The answer should be D, nonverbal communication. One's willingness to do, say, or think something does not have to be communicated directly. It can be shown through other actions or behaviors.
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Answer:
Old growth forests - A forest that has attained great age without significant disturbance
Explanation:
