Question

When honest tea announced that it was being bought by coca-cola, some employees probably felt that honest tea had "sold out" and resisted the change. what was the best way for seth goldman to overcome this resistance? train employees on the legal and financial aspects of the purchase agreement show visible support for the change, explaining how it would help honest tea serve its customers hold focus groups with employees to elicit their ideas for how to expand honest tea's distribution system tell managers throughout the company to monitor employee dissent and issue formal warnings to employees who do not support the change?

Answer 1

What the Honest Tea company’s employees are showcasing is a form of resistance to change. Resistance to change is a form of behavior that individuals and groups exhibit when they feel that a change that occur is threatening to them. This is displayed by the employees through their hostile comments regarding Coca Cola’s decision to purchase Honest Tea.

Thus, the best way for Seth Goldman to overcome this would be by showing visible support for the change, explaining how it would help Honest Tea serve its customers.