Answer:
In order to make an ethos, or ethical, appeal, convince the audience that you are a reliable, intelligent and can be trusted. Here is how you can achieve this: Provide personal experience or know someone whose experience can relate to what you are talking about. Use detailed and recent research in your argument.
The error in the possessive construction is that, instead of passenger's, it should be "passengers'". The apostrophe should be after the letter "s" because the noun is in the plural form. The correct sentence would be "Passengers' concerns about cell phone use on planes are justified."
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Simple, put the research source in your own words. For example, I were to put your question in my own words I would do this: How can I use researched information without quoting it word for word?
Greeted
This is the correct answer to give the sentence a positive connotation