Question

LCH is a leading electronics company that produces and markets its own brand of desktop and laptop computers, for both individual consumers and businesses. During the planning process, LCH conducts a ________, which profiles all interactions customers in the target market may have with LCH, its computers, and its services.

Answer 1

Answer:

Communication audit

Explanation:

A communications audit can be described as a process that is employed to identify the the strength and weakness of the internal and external communication of an organization.

The aims of communication of audit are to obtain level of information the target market has about the company, have the knowledge of past communication practices, the extent of efficiency and effectiveness of the current communication, and the determination of the best communication technique to employ in the future.

Therefore, a communication audit is conducted to profiles all interactions customers in the target market may have with LCH, its computers, and its services.

Answer 2

Answer:

Communication audit

Explanation:

Communication audit is done to determine how effective communication tools are. It also profers solutions on how to improve on an organisation's communication infrastructure.

Apart from improving internal processes it is used to determine the best way to communicate to the external world.

In this scenario a communication audit is done to measure an external party (the customer) and their interaction with LCH, it's computers, and services.

Knowledge gained can better imporve products and services provided to the customer by LCH