Answer:
It doesnt because women also buy male based products or vice versa for gifts etc
Self Image is the way you picture yourself in your mind. Ideal self, who someone would like to be is congruent to someone's actual self (self image)
A; Self discovery occurs in the presence of others.
The answer is B. It's negative. There is sarcasm in the author saying, "on second thought, maybe we're better off not knowing"
Character traits are a valued aspects of a person's behavior.