Question

How could you investigate the “social exchange”

Answer 1

Well you see, Rocca247, the social exchange theory proposes that social behavior is the result of an exchange process. The purpose of this exchange is to maximize benefits and minimize costs. According to this theory, developed by sociologist George Homans, people weigh the potential benefits and risks of social relationships. When the risks outweigh the rewards, people will terminate or abandon that relationship.

Most relationships are made up of a certain amount of give-and-take, but this does not mean that they are always equal. Social exchange suggests that it is the valuing of the ​benefits and costs of each relationship that determine whether or not we choose to continue a social association.


Costs vs. Benefits
Costs involve things that you see as negatives such as having to put money, time, and effort into a relationship. For example, if you have a friend that always has to borrow money from you, then this would be seen as a high cost.

The benefits are things that you get out of the relationship such as fun, friendship, companionship, and social support. Your friend might be a bit of a freeloader, but bring a lot of fun and excitement to your life. As you are determining the value of the friendship, you might decide that the benefits outweigh the potential costs.

Social exchange theory suggests that we essentially take the benefits and subtract the costs in order to determine how much a relationship is worth. Positive relationships are those in which the benefits outweigh the costs while negative relationships occur when the costs are greater than the benefits. That’s what it means