Answer:
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<span>Steven Spielberg, and or Paul Williams
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<span>When an online company runs a special promotion on swimsuits during the summer, they are taking advantage of the concept of p</span>eople’s urge to go for swimming to beat the summer heat and keep themselves cool. As a result, they are very likely to buy more swimsuits to go swimming.
With a special promotion on swimsuits, people are likely to buy the company’s merchandise. This is because they can get what they want by paying a lesser amount than usual. In turn, the company is able to benefit by making more sales than its online and retail competitors.
