When defining a problem, it is important to develop specific measures of success because they ultimately lead to specific marketing actions to be taken.
In an organization, the implementation of a strategy must be constantly:
In order to analyze and correct problems and bottlenecks that may be preventing the achievement of objectives and goals.
Therefore, from the definition of the problem, it is essential to implement specific marketing actions that will make the company more:
There are several marketing tools to help a company to correct their problems, one suggestion is the SWOT analysis.
Using SWOT, the company analyzes its internal and external environment according to its strengths, weaknesses, opportunities and threats in order to generate more quality that lead to continuous process improvement.
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