Question

Drew is a salesperson for a company that manufactures seat covers for pickup trucks. Drew relies on his friend Susan—the owner of the biggest truck dealership in the entire state—for leads. Susan calls Drew and lets him know when someone has purchased a new pickup truck. In this scenario, Drew uses a _____ as a source of lead generation.​

Answer 1

Answer: Centers of influence

Explanation:

From the given case/scenario, we can state that Drew uses a center of influence as source of his lead generation. Centers of influence are referred to as or known as those individuals or organizations that tend to boost the market credibility and access through their referrals or just via simple word-of-mouth or through testimonials.