Question

hyundai positions itself as an affordable option in the automobile market by offering lower-cost, high quality automobiles with extended warranties and impeccable service. hyundai’s is using which positioning approach?

Answer 1

By offering affordable yet high quality cars to its customers, Hyundai is engaging in the positioning approach of a. positioning based on value.

When a company uses the value positioning approach, they:

• Offer high quality products and services
• Try to capture the loyalty of their customers by offering a better product than others

Hyundai is offering cars that are of a high quality with extended warranties and on top of that, offer impeccable service as well. They are therefore offering their clients, high quality products and services.

We can therefore conclude that Hyundai is using the value based positioning approach.

Find out more at brainly.com/question/14630427.

Options for this question include:

a. positioning based on value

b. positioning based on symbolism

c. positioning against a specific competitor

d. positioning using perceptual mapping