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Well it depends on the types of horror you'd like to create
If you want to create a psychological thriller-type of horror, try to tap into what people fear most deep down inside of them.
Not clowns, or heights, or sharks, but what would happen if you felt as if you were being watched and it turned you insane!
Other horror/fear could be manifested in the design of your characters.
Give them unsettling features like huge eyes and tiny pupils, sharp teeth, unnatural face or body proportions
Or simply do the classic horror with unnexpected action and killing!
There is so much to choose from.
In order to make your anime like "Another," you need to have the element of the "unknown." Create an entity, a phenomemnon, or event that is unexpected and still trying to be discovered or explained. Additionally, there is gore and very very detailed descriptions and depictions of deaths.
Answer:
Sometimes, an author tries to represent or introduce their own alter ego as a character in a story. They use a fictional character to express a secondary personality that they may feel they have but don't show in real life.
Hello!
The word that best completes the sentence is "desire."
"My desire to explore the river is the reason I asked for a canoe."
The word desire simply means the feeling of wanting something. The speaker wants to explore the river, which is why he/she asked for a canoe.
I hope this helps you! Feel free to comment or PM me if you have any additional questions! Have a great day!