Question

In your own opinion why do you think mascots are commonly used in advertising?

Answer 1

Answer:

Advertisers use mascots for a number of reasons. To begin with, mascots are a cheap and easy way to establish rapport and trust among consumers in a creative, sustainable and least expensive way.

Answer 2

Answer:

They can be based on people, anthropomorphic animals, or personified objects, as long as they represent your brand and resonate with your audience. The primary purpose of a mascot is to help build and strengthen brand identity. It's also a good way to reinforce top-of-mind awareness.