Vertical differentiation strategy is the marketing strategy that best exemplifies the straightforward mapping of the product.
Marketing strategy refers to plans executed by a firms' marketing department which ensure that various plan for reaching prospective consumers and turning them into customers of the products are achieved.
Basically, the differentiation strategy in marketing entails development of product which is unique, different and distinct from its competitors product.
But in this question context, the type of marketing is Vertical differentiation strategy.
The Vertical differentiation strategy involves a firm finding a quality and price mix which will differentiate the brand from its competitors,
Therefore, the type of strategy that best exemplifies a straightforward mapping of a product to a customer’s willingness to pay is the Vertical differentiation strategy.
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