Question

Image/branding: How could public transportation change its image to become more “innovative and hip” rather than “old fashioned and boring”?

Answer 1

To become more innovative and modern, public transportation must be restructured according to the needs of passengers.

Some complaints from public transport passengers are related to waiting times, insecurity and quality of transport, so some restructuring measures would be:

• Reduce waiting time by providing a greater amount of public transport.

• Increase the comfort and quality of transport.

• Offer additional services such as wifi and television.

• Increase enforcement and security monitoring.

It is necessary to make public transport more innovative, as they help to reduce the use of personal vehicles, also helping to preserve the environment and reduce traffic.

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