Complete Question:
Amina Begum the Vice President (Sales) of MGT 460 Inc. manages a portfolio of three products in the computer division. The new Intel M ULV 773 processor-based Sleekline model has a low market share of around 5%, but has just been introduced, and since the market is booming, Amina is hopeful that it will grow into maturity. Stallion, the Xenon-based system, has a market share of 88% in the industry segment it operates in, but the market is stable and not growing too fast. Finally, there is the Pentium 4-based Thunderbird, which only sells in discount markets in rural areas. Which of the following describes the product portfolio under Amina?
A. Sleekline-question mark, Stallion-star, Thunderbird-cash cow
B. Sleekline-question mark, Stallion-cash cow, Thunderbird- dog
C. Sleekline-Star, Stallion-cash cow, Thunderbird-dog
D. Sleekline-question mark, Stallion-dog, Thunderbird-cash cow
Answer:
Option B. Sleekline - Question mark, Stallion - cash cow, Thunderbird - dog
Explanation:
The Boston Consulting Group matrix says that question mark is the business unit that has just been introduced and the future of the company is unknown which is the case of Sleekline.
The Cash Cow is the company has significant market share and its growth is static due to the maturity phase of the market which is the case of Stallion.
The Dog is the company that has declining market share and will be out of the market because they don't have significant resources as well and in this question the Thunderbird is the one with falling sales and lower resources due to the fall in the resources.
